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Why does Douyin talk about solar power generation

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Why does Douyin talk about solar power generation [PDF]

6 FAQs about [Why does Douyin talk about solar power generation]

Is Douyin a new power?

The number of users who purchased on Douyin grew 69% YoY. Those born in 2000 and since have become the “new power” of 618 consumers, with their GMV increasing 164% YoY. GMV from consumers born 1990-99 and 1980-89, respectively, also increased by 117% and 101% from the same period last year.

Why is Douyin so popular in China?

Our research shows that Douyin, which is produced by ByteDance the same company that owns TikTok, has become influential in offering Chinese people a way of putting consumer pressure on companies. This short-video platform has the largest number of users in China (over 730 million at the end of 2022).

Why is Douyin a popular SVB platform in China?

Therefore, Douyin stands out among SVB platforms in China for its ease of use, particularly among those who are not tech-savvy enough to engage with other digital tools. It also becomes a primary option when consumers try to safeguard their own interests, as the platform has already infiltrated users’ everyday experiences (Morris & Murray, 2018).

Will digital marketing on Douyin continue to flourish in China?

As a member of the marketing team of her real estate company, Hei (a senior brand manager) described Douyin as an essential marketing tool to promote her company’s products and brand image in China, arguing that “digital marketing on Douyin will continue to flourish in China over the next few years.”

How does Douyin promote the Chinese state's political agenda?

By June 2018, over 500 Chinese governmental accounts on Douyin were promoting positive energy (the dominant state ideology) in videos; in these videos, Douyin promotes the Chinese state’s political agenda by promoting a new form of playful patriotism online (Chen et al. ).

How does the Chinese state make Douyin users feel its presence?

The Chinese state makes Douyin users feel its presence through a new form of techno-nationalism: the promotion of trending #PositiveEnergy videos. Positive energy (zheng nengliang) has been employed in the political discourse of China frequently since 2012 (Yang and Tang ).